Grups?

I just read this article at New York Magazine about a new cultural trend: grups. (HT: marko ). Basically, these are adults (30 and 40-somethings) who are still following the same cultural trends as teenagers and 20-somethings. (music, dress, activities, etc.) This article raises at least two questions for me:

1) What role does the diminishing generational gap play in the way one ministers to one's context? Particularly a rural context. (Like mine soon to be in rural northern virginia).

2) What does this 'trend' say about what people are looking for in a community of faith or in the way they live out their faith as followers of Jesus (if they are followers of Jesus)?

Granted this is just one article talking about a trend they see in New York City, but I do see some of that in the people in my current congregation and its surrounding context in suburban Richmond, VA. Not to mention I can sort of relate to this cultural trend (with the exception to paying $400 for a pair of jeans!) in terms of the music I choose, the clothes I want to wear, the freedom from "the man", etc. How do you relate? What do you think of grups?