Wednesday, May 18, 2011

Interesting Research on The Wisdom of Crowds

I saw this interesting Wired article via Zite. I read James Suriwecki's book, The Wisdom of Crowds, several years ago and was fascinated with its premise (that crowds that meet certain criteria are often smarter than individuals in making decisions.)

The end of the article, stating a conclusion from researchers led by mathematician Jan Lorenz and sociologist Heiko Rahut of Switzerland’s ETH Zurich, intrigued me:

“Opinion polls and the mass media largely promote information feedback and therefore trigger convergence of how we judge the facts,” they wrote. The wisdom of crowds is valuable, but used improperly it “creates overconfidence in possibly false beliefs.”

What do you think? How does this impact how we communicate and operate as the church, the community of Jesus?

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